The GoldeN Age UX+ approach

Consider sensory changes that accompany aging, such as changes in vision, hearing, and cognition that can influence the use of input devices, displays, and processing of information.

Engage consumers via a “less-is-more” approach that reduces information overload and avoids susceptibility to fraud, and improves design of functionality that empowers older adults.

Implement the use of focusing on important information, by chunking, familiarity and enumerating, displaying clear steps to engage older consumers and reduce working memory demands.

Consumer access is changing, with a variety of services and products available on-line and through access to technology. However, older consumers are often not considered when making design and consumer product plans to engage older adults, who represent a growing market. We can help reinvent the consumer experience by helping companies to consider how to engage older adults.

Golden Age Design

Golden Age Design

The GoldeN Age UX+ approach

Consider sensory changes that accompany aging, such as changes in vision, hearing, and cognition that can influence the use of input devices, displays, and processing of information.

Engage consumers via a “less-is-more” approach that reduces information overload and avoids susceptibility to fraud, and improves design of functionality that empowers older adults.

Implement the use of focusing on important information, by chunking, familiarity and enumerating, displaying clear steps to engage older consumers and reduce working memory demands.

Golden Age Design

The GoldeN Age UX+ approach

Consider sensory changes that accompany aging, such as changes in vision, hearing, and cognition that can influence the use of input devices, displays, and processing of information.

Engage consumers via a “less-is-more” approach that reduces information overload and avoids susceptibility to fraud, and improves design of functionality that empowers older adults.

Implement the use of focusing on important information, by chunking, familiarity and enumerating, displaying clear steps to engage older consumers and reduce working memory demands.

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